RBC bought a stake in one of the largest coupon codes aggregators

RBC bought a stake in one of the largest coupon codes aggregators RBC acquired a 33% stake in the KuponGid service, with the possibility of increasing the package up to 73% within two years, according to Cnews.ru. The amount of the transaction including investment in the project development is $0.5 M. The service is already integrated in Qip.ru entertainment portal, Smotri.com video portal, Loveplanet.ru and Readme.ru news aggregator, and will be built into Internet messenger QIP soon. KuponGid versions (iSkidki application) have been already released for iOS, Android and Bada.

KuponGid was launched in October 2010 and currently hosts a daily supply of more than 150 services and selling certificates for the Internet users in Russia and CIS’s major cities. Regular services are used by more than 400 thousand people, about 90% of them are from Russia.

KuponGid is the leader of discount sites segment, number of sold coupons in each city, and a set of options for users. Since the beginning of 2011 the KuponGid service became available through the iSkidki application on the iPhone and the iPad, and from January 2012 - on mobile devices with the Android and Bada operating systems.

KuponGid source of income is the commission charged with the coupons and certificates purchased by users on the transitions from the KuponGid website. A potential additional source of income is also a fee for going to the partners’ sites links and registering at them.

We are pleased to announce the release of the online discount segment, because this relatively new trend gives at least 30% growth a year - German Kaplun, CEO of RBC said.





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