Google has announced the acquisition of a major developer of marketing tools in Wildfire Interactive social networks. Financial terms of the agreement were not disclosed, but according to unconfirmed reports of sources close to the deal, the amount was about $ 250 M. It is noteworthy that the younger sister of Facebook founder Mark Zuckerberg enters the Wildfire staff to work for Google.
Wildfire has over 400 employees and the number of customers reaches 16 K people. Software from Wildfire enables brands to conduct marketing campaigns in social networks and services like Facebook, Google +, Twitter, Pinterest, YouTube and LinkedIn. According to the Wildfire, it will continue to provide advertising services to its users as it always does, despite the fact that Google has its own social network Google +.
Arielle Zuckerberg served as junior product manager in Wildfire Interactive. After the acquisition by Google Wildfire Ariel along with all the staff will move in the world's largest search engine retaining the same position.
The founder of Facebook has two more sisters, and both of them also work in Silicon Valley: in particular, the older sister - Randi Zuckerberg - previously served as marketing director at Facebook, but left the company in August last year for working in other projects, she is now the executive producer of the Silicon Valley reality show, which is devoted to IT projects in Silicon Valley.