Leonid Boguslavsky’s Venture Fund has invested in a software producer

RTP Ventures venture fund, created by Leonid Boguslavsky, along with other investors invested $5M in American company RichRelevance, a developer of software that monitors the behavior of online shops’ customers. Among the clients of the service are the largest retailers Walmart and Sears.

American funds Shea Ventures, Gray Ventures and Tugboat Ventures that had already had a stake in the company have invested in the startup together with RTP Ventures. The total amount of the transaction was $8M.The size of the shareholding referred to new investors is not reported.

Senior Managing Director of RTP Ventures Cyril Sheinkman confirmed Kommersant newspaper the deal. According to him, it closed the round of RichRelevance financing at $28M which was launched in May. The total amount of financing attracted by RichRelevance is $58M.

The feature of RichRelevance’s software (founded in 2006) is the ability to trace the behavior of online shops’ customers. This allows the program to give people advice to make purchase. The more often a person purchases the more accurate the recommendations of the service are.

RTP Ventures Fund was founded in late 2011 by Leonid Boguslavsky as American division of Russian investment company ru-Net which is also owned by Boguslavsky. Now there is $100M under the control of RTP Ventures ($50M has been invested during the year, the target size of the fund is $750M). The Fund is interested in U.S. startups at the early stages of development and working in the field of software development, cloud computing and e-commerce services.