Investment fund e.Ventures together with German Bonial International Group (B.I.G) completed a multi-million round of investment in Lokata.ru, a geolocation service to find products in nearby cheap stores. The funds will be used to further the development of the service, including its own statistical resource which gives retailers complete information about customers.
In addition, Lokata has plans to improve existing mobile applications (iOS, Android), and to develop mobile applications for other platforms, says the CEO of Lokata.ru Zhanna Shalimova.
In addition to the information about the place of goods sale which customers are interested in, Lokata provides information about the seller (hours of operation, address, phone number) with the ability to get directions to a sales outlet.
Lokata.ru service was launched in April 2012 by Fast Lane Ventures jointly with Bonial International Group (B.I.G) which is a holding company of Axel Springer, a market leader in geo-location services to find and promote products and services.
The team of Lokata.ru has done an incredible job in recent months - it gives us confidence that we are moving in the right direction, and will jointly create a leader of geolocation promotion market of Russia, - Damian Dobershtayn, a partner of e.Ventures Russia commented on the deal.
Consumers around the world still prefer to shop in traditional stores, but now most of them previously use the Internet to get information about products, prices, and the nearest shops, - said Christian Gaiser, the CEO of B.I.G. The company uses ROPO system in its business model (research online - purchase offline), the effect of which is 70% in Russia, which is much superior to that of other countries.