Travel.ru monetizes the traffic from Oktogo.ru within the partnership

Travel.ru monetizes the traffic from Oktogo.ru within the partnershipRussian service for hotels online reservation Oktogo.ru and a tourist information portal Travel.ru announce cooperation. Now Travel.ru allows to book hotels through Oktogo.ru online service.

As a part of the partnership agreement with Oktogo.ru, Travel.ru portal offers its visitors to book any of more than 4K Russian hotels and 250K hotels worldwide.

Such cooperation is interesting for both companies and significantly enhances their market positions. One of the significant advantages of the Russian Internet market of tourism in comparison with its Western rivals is the adaptation of the service to realities and the relevance of the information to the consumer needs. This is a complex and expensive process, and the difficulties are primarily connected with the creation of quality content and the need to demonstrate relevant base of local hotels. Travel.ru and Oktogo.ru can provide both for their users.

According to LiveInternet, Travel.ru is one of the ten most popular tourist Internet resources; the website has 1.5M unique visitors every month. Oktogo.ru predicts that the Russian market of online travel will exceed $7M in 2012, which is 15% of the Russian market of travel. Last year, the online travel market in Russia grew by 69% to $5B.

Oktogo.ru gives online partners the opportunity to monetize the traffic, - the CEO of the company Marina Kolesnik says.