A marketing support service for startups

A new platform of marketing support for technology companies that enter the Russian and world markets has been launched in test mode. Time2Market is being implemented within the framework of RVC’s program to stimulate demand for innovative products with the participation of the Center for commercialization of innovations, HSE’s departments and a non-profit partnership The Community of certified marketers.

The official presentation of Time2Market service took place on October, 10 at Digital October center and was attended by representatives of innovative companies, consultants, infrastructure venture capital market participants. The participants agreed on the relevance of the service and expressed a desire to become familiar with its capabilities.

Today, the majority of technological startups in Russia are experiencing difficulties with the sale of their products. The reasons are simple: new companies lack own expertise, they often have no experts in marketing and sales, and most importantly they have no understanding of how to deal with these problems. Time2Market project helps to remove some of these barriers by creating a unique resource that brings together the knowledge, people and technologies that are already available to start-ups, - the director of RVC’s development and promotion of innovation markets department Gulnara Bikkulova noted in her speech.

Time2Market gives new opportunities to faster Russian startups’ entering the markets: it provides a platform to order services of consulting companies with the ability to get significant discounts; a number of free tools that allow technological businesses to decide marketing objectives of the project; the knowledge base of innovative projects’ marketing and a series of educational activities on various aspects of marketing and development of innovative business.

Time2Market service allows technological companies to make certain steps to become successful in the market. The only purpose of modern marketing is forming company's cash flow, and all functions of the service are aimed at achieving this goal, - Tatiana Komissarov, the Dean of the Higher School of Marketing and Business Development of HSE says.