Twitter signs its largest contract with an advertising agency

Microblogging service Twitter has concluded its largest contact with Starcom MediaVest Group (SMG) advertising agency included in French holding company Publicis. It will bring Twitter more than $200M over two years.

Starcom MediaVest works with Procter & Gamble, Walmart, Microsoft, Coca-Cola etc. The agency gives its clients the access to familiar ad slots, research and new advertising products such as the B-Tweet mobile research program providing a consumer survey in real time.

In addition, Twitter has the right to enter into similar agreements with other agencies, not limiting itself to the exclusive agreement with Starcom MediaVest.

Twitter and SMG will work together to create a virtual laboratory to study how and when people watch TV.

This is not the first example of Twitter’s work with advertising agencies: Twitter signed an agreement with Nielsen TV ratings for the creation of Nielsen Twitter TV Rating at the end of last year.