Moscow Seed Fund and Igor Ryaben'kii invested 9M in HiConversion Company, RUR 6M RUR and 3M RUR respectively. HiConversion is an automated system to manage advertising campaigns on social networks, which allows you to increase the effectiveness of advertising and save time while working on advertising campaign management.
The company became a resident of HSE Incubator in July 2012 and showed rapid growth. It concluded deals with such major market players as Quelle, Renaissance Capital, Teamo.ru, Lingualeo and others. The service allows retrieving product information and generating ads, statistics processing, and updating rates in semiautomatic mode.
The company's turnover in the last quarter of 2012 totaled 10M RUR. Currently the system has about 100K ads, about 12K of them are active.
Our goal is to become a technological and commercial leader in the segment of automated solutions for effective management of advertising on social networks, the co-founder of the company Anton Smirnov says. - We believe that we will significantly increase the probability of successful goal achievement by acting in conjunction with such partners as Mosinnovations and Altair capital. First of all, the investment will allow us to speed up the development and automation of additional social platforms. We plan to launch Target Mail in early June, and Facebook by the end of summer.
The Head of Moscow Seed Fund Alexey Kostrov notes the operating principle of the Foundation: We have selected twenty investors. We invited them as well as potential candidates for investment who provided presentations of their activities. Investors chose what to invest their money in after presentations. We believe that if a project is properly prepared, investors will pay attention to it. Igor Ryaben'kii is one of our first and most active accredited investors, we cooperate with him almost since the establishment of the fund.