MTS joins world?s 10 most valuable telecom brands

MTS has made its way onto the Millward Brown Optimor list of the ten most valuable global telecom brands, reaching ninth place for 2013 with a brand value of $10.63bn.

MTS, a leading Russian mobile operator and retailer, has made its way onto the Millward Brown Optimor list of the ten most valuable global telecom brands, reaching ninth place for 2013 with a brand value of $10.63 billion, East-West Digital News, the international resource on Russian digital industries, reported yesterday, citing the Millward Brown website. This marks the first appearance for MTS in the elite group of sector leaders since its debut in the authoritative BrandZ Top 100 Most Valuable Global Brands ranking five years ago. The ranking announcement last week by Millward Brown, an international strategic brand consultancy, signaled that MTS is now keeping company with such leading world telecoms as AT&T, China Mobile, Verizon and Vodafone. ?MTS focused on operational improvements that helped drive a profit increase,? an MB spokesman underscored...