Russia 6th fastest growing market for mobile advertising

Russia 6th fastest growing market for mobile advertisingRussia was the world?s sixth most dynamic market for mobile ad requests and impressions in the second quarter, Opera Mediaworks analysts found.

Russia was the world?s sixth most dynamic market for mobile ad requests and impressions on the Opera Mediaworks platform in the second quarter of this year, East-West Digital News, the international resource on Russian digital industries, reported earlier this week, citing findings in the Q2 2013 State of Mobile Advertising report. The latter was released last week by Opera Mediaworks, a sizable Norwegian company. According to the report, in Q2 2013, the Russian market joined the group of the most advanced countries in ad requests and impressions, which includes the UK, Indonesia, Italy, and India. The United States drives the majority of ad requests and revenue on the Opera Mediaworks platform, but it is seeing a slight drop in global market share. In Q1 2013, the U.S. share of requests was 50.67%, while this quarter it represents 49...