Target Ventures invests in Internet-hypermarket of kids goods BABADU

Target Ventures invests in Internet-hypermarket of kids goods BABADUTarget Ventures – is a venture fund that invests in technological companies of consumer sector, invested several million dollars in Internet-store BABADU, which sells fids goods. Attracted investments will be directed on development of the management system, marketing, and also creation and promotion of new projects within the limits of the site Babadu.ru.

With assistance of Target Ventures BABADU, founded in 2009, plans to become the largest online resource for children and parents, devoted to education and all-various infant development. Thanks to use of multi-specialized resource, parents can not only buy all the required, but also get different information and support on baby-sitting, infant development and pre-school preparation.

In 2012 the volume of Internet market of kids goods comprised $575M. According to data of RBK.research, at this category goes 6,7% of all the Internet market in Russia. Annual growth rate of kids goods Russian market overall is 30-35%, which is many-folds greater the world wide. This segment is the most perspective and fast growing in Ru.net.

“Kids goods segment at the moment is considered as one of the most attractive in e-commerce. It differs by high purchase frequency, clients` database loyalty, and good marginality. Furthermore the amount of mothers is constantly increases, who has grew up in Internet, and goods acquisition for kids moves to Internet. BABADU – is more than e-commerce – a very perspective project with strong team of professionals, who are eager to uncommon solutions, and set ambitious objectives”, - stated managing partner of the Fund Target Ventures Mikhail Lobanov.

“This cooperation for us in not only a way of getting money on the project`s development, but attraction of so called smart money, when investor is eager to get involved in tasks solutions, make support by his own competence, contacts and experience”, - said CEO of BABADU Natalya Shkirtil`.