The Venture Fund AVentures Capital invested $400K in audio-player VOX, which can become an alternative iTunes musical platform for Spotify, Yandex.Music, SoundCloud, Deezer and other music aggregators.
Attracted investments will be directed to further promotion of VOX, which is a flagman product of the Company Coppertino, founded in 2010 by Ivan Ablamsky and Petr Bondarevsky, is famous by its products for OS X. The head office of the Company is situated in California, and its development center – in Kiev.
The application VOX has already won popularity among millions of MAC-users all over the world. After release in Mac AppStore, VOX during almost three hours got the first place in rating TOP FREE of the most downloaded applications in more than 70 countries all over the world. The application is in global Top-10 free programs for already three weeks. Most users have immediately accepted VOX as worthy alternative to iTunes: audio player is simpler, more convenient, and supports significantly more formats of audio files.
“Melomaniacs” and “audiophiles” primary use devices on iOS and laptops on MacOS, - says Ivan Ablamsky, founder of Coppertino. – This is why it was decided to start from this audience. Nowadays VOX users comprise less than 1% from $7B music market. In the near future VOX is intended to cover more than 5% of the audience, which pays for qualitative audio. We will increase this index due to VOX entering on mobile devices and forming of ecosystem around listening quality”.
At the moment VOX is a free application for Mac-users. (Inside a player a paid addition is available – 3000 radio stations). It is possible to download this application in Mac AppStore by link. Among the near plans of the Company is issue of audio players` versions for devices on iOS and Android. Most of all, it will also be free: VOX monetizes due to cooperation with B2B-partners.