Cossa.ru will gather Russian and foreign marketing specialists on the main business field of Moscow Digital October. On the conference in a large hall of Digital October there will speak representatives of large brands of Russia: Dmitry Shupik and Yekaterina Chubar` (Danon Russia), Kristina Kurs (Unilever), irina Tseplinskaya (Eldorado), Aleksander Blokhin (Tele2), Yana Basaranovich (LaModa), Ilya Kopan` (Adidas Group) and others.
The conference will also visit a global director of digital-direction, Maybelline NY (USA) Mattyas Van Der Putten from New-York. He has already been the guest of the conference – last year he spoke on “Digital without silicone” with a subject “Principles of development and realization of global strategy. West experience of L’Oreal”. His presentation has been memorized by all participants of the forum, this is why Cossa.ru once again invited Mattyas to Moscow. “The conference “Digital without silicone” is a great organized event, and I really liked to speak on this conference. I got acquainted with interesting people and got many questions and responses about my presentation. This time I want to take part not only in the section “Strategy”, but also in a round table on Social Media, including the subject of SMM-strategy”, - says Mattyas Van Der Putten.
On the conference there will be presented reports by five main directions: strategy, social media, mediamix in digital, CRM and email-marketing, online and offline. There will also be opened additional sections, where it will be possible to discuss on such subjects as: digital-design, analytics, automation of marketing and CRM. Visitors of the conference themselves choose which sections are the most interesting, and will manage to get knowledge on highly specialized subjects from advertising agencies` directors and companies-experts in each digital-sphere.
Organizers of the “Digital without silicone” want to combine all digital-specialists and create not only educational event, but a club on ideas, contacts and experience exchange. The conference aims at friendly forum format, where representatives of brands, advertising agencies, online-services and design-studios come to decide professional tasks, get acquainted with new specialists, talk about tendencies and practice decisions on market of digital marketing in informal atmosphere.
On Digital October there will be organized a special lounge-zone, where participants and speakers will have a rest and get acquainted with each other, and also all the guests will have coffe-breaks, a dinner in ProgressBar and Afterparty on the territory of “Krasny Oktyabr`”.