The trade partner network “GdeSlon?” attracted investments from investing companies Altair Capital (Igor Ryabenky) and IMI.vc (Igor Matsanyuk). The sum of a deal and its details are not disclosed. Business-angels Pavel Cherkashin and Sergey Gribov have also participated in the round.
“GdeSlon?” represents a platform for partner marketing in the sphere of e-commerce. The service intends for managing by Internet-stores of partner programs with payment for the result. The service offers to web-masters and owners of sites a wide set of tools for traffic monetization.
Site owners, bloggers and web-masters distribute advertising tools of Internet stores, which are suitable by subject. For them this is a tool for the traffic monetization, but they will receive payment from an Internet-store only for the result: goods selling, registration or completed form.
Received funds will be directed for the further improvement of the partnership network, its traffic tracking system, tools for distributing in fields, advertisement targeting.
“Promotion with payment for the result becomes one the main model of advertising payment. Partnership marketing in Russia shows rapid growth, and its active interaction with rapidly increasing e-commerce sector makes the project very interesting, - stated Igor Ryabenky, founder of the investment Fund “Altair”. – Besides, the platform processibillity significantly marks it against competitors”.