Next week the service of photos and short video-clips Instagram will launch advertisement. Firstly users will see advertising demo-photo, an example of which Instagram has published in its blog.” This is the single advertisement from the Instagram team, which will give an idea of a shape and feeling of planned advertising products”, - inform developers.
The note “Sponsored” in the right upper corner will state that this photo or video is advertising, and by cliking it, a user will know more about how the advertising works in Intagram.
According to the company, Instagram wants to make advertisement creative and implementing, this is why they want to start its work only with large brands, which already are recognized members of the Instagram society. For example, these are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's, Lexus, Macy's, Michael Kors, PayPal and Starwood. A user can keep back the advertisement that he does not like, and send his opinion concerning this advertisement to the administration.