Yandex takes over Israel?s KitLocate, seeks improved geolocation

Yandex takes over Israel?s KitLocate, seeks improved geolocationYandex, Russia?s search giant, has purchased KitLocate, an Israeli start-up developing an energy-efficient geolocation technology for mobile devices

Yandex (NASDAQ: YNDX), Russia?s search giant, has announced the purchase of KitLocate, a two-year-old Israeli start-up developing an energy-efficient geolocation technology for mobile devices. The KitLocate team has now fully joined the staff of Yandex, the Russian company emphasized. As Yandex describes in its press release, KitLocate?s technology can be applied in mobile applications for which data on a user?s movements is essential, in order to offer services at the right location and at the right time. It is based on statistical analysis and enables location-based apps to reduce the number of requests for the device?s geographic coordinates via GPS or GLONASS, typically an energy-consuming process. KitLocate is already well known in a number of markets and is used in applications to find parking spaces, for example, and in the payment services such as IsraCard. Yandex expects to distribute the technology internationally and also use KitLocate to improve its own services, including its mobile search personalization effort and targeted ads. Yandex has long been working with start-ups and looking for talent around the world...