eBay’s turnover in Russia in 2012 amounted to $400M. The number of eBay users in Russia increased by 75% over the last year, and there are 30K purchases made on eBay every day, the head of eBay in Russia Vladimir Dolgov says. In addition, the website of the online auction will be available in Russian too.
According to him, Russia is a priority for eBay today. EBay.com in Russian offers Russian customers a wide selection of products from around the world at competitive prices, provides a convenient way to browse categories, search for products, and provides the description of goods in Russian. eBay starts its first TV advertising campaign in Russia along with the launch of the new website.
eBay’s TV advertising campaign of will be conducted in Moscow, St. Petersburg, Nizhny Novgorod, Rostov-on-Don, Krasnodar, Samara, Kazan and other cities of Russia, where eBay is one of the main ways to access goods from around the world. Commercials will start on TV from April 8, 2013.