Enterprise software publisher 1C fosters ?true franchisees,? seeks global expansion

1C, Russia?s largest publisher of enterprise software, has given a major face-lift to its franchisee partner network across the former Soviet Union and is putting together a strategy to expand beyond the well-tapped CIS markets.

1C, Russia?s largest publisher of enterprise software, has given a major face-lift to its franchisee partner network across the former Soviet Union and is putting together a strategy to expand beyond the well-tapped CIS markets, East-West Digital News, the international resource on Russian digital industries, reported late last month. According to 1C CEO Boris Nuraliev, the franchisee overhaul addresses the widespread and growing problem of incompetence that the publisher?s partners have demonstrated time and again in marketing 1C software products. The trouble was long exacerbated by the inadequacy of Russian legislation regulating franchising relationships prior to 2011...