St. Petersburg start-ups pitch customer-oriented solutions for bankers

St. Petersburg start-ups are ready to support customer-oriented banking strategies with an array of advanced IT solutions.

As Russia?s banking sector seeks new, customer-focused strategies to win over clients in an increasingly competitive market, Russian start-ups are close at hand and ready to support such strategies with an array of advanced IT solutions. In St. Petersburg on May 31st, eighteen start-ups, all residents of the Ingria business incubator, made a series of project pitches for a group of executives from eleven leading Russian and Swedish banks along with three investment funds. East-West Digital News, the international resource on Russian digital industries, reported yesterday that the technologies presented had ranged from mobile payment solutions and software for brokers, to personal financial management (PFM) tools and loan application processing automation. Other projects offered solutions for banking industry human resources recruiters and personal data security experts. Some of the start-ups pitched ideas for the B2C segment with a specific focus on PFM apps and feedback services. These included, for example, CoinKeeper, a project designed to help people manage their finances...