Altair Capital invested in Alytics

The platform for context advertising management “Alytics” attracted investments from the company “Altair Capital” and business-angel Igor Ryabenky, informs the portal “Firrma.ru”. This round became the second one for the “Alytics” – Igor Ryabenky together with the “Moscow Seed Fund” and business-angel Vyacheslav Davidenko have already invested in the company in the beginning of 2013.

Details of these deals are not disclosed.

The “Alytics” is the Russian platform, which was founded in 2012, allowing managing advertisement in the “Yandex.Direct” and the “Google AdWords”. The system includes a special module of automated announcements generation for Internet-stores, module for stakes management and module of efficiency analysis.