Shopping Live to change its broadcasting format

Shopping Live TV channel moves to a new broadcasting format and changes its visual design. Recall that the startup was launched in 2011 by Fast Lane Ventures, which sold its stake to German Home Shopping Europe Company in 2012.

Shopping Live TV channel will broadcast in 16:9 format starting from May 20, 2013. Television manufacturers began to produce TV sets compatible with this format in early 2000s. Currently, it is practically an international standard for all HD-TVs.

In addition, the visual design of the channel will change on May 20. New graphics of the TV channel are designed to meet the latest European standards and ensure comfortable information perception by the viewer.

Launching Shopping Live in a new broadcasting format is a logical and important step for us in switching over to high-quality broadcasting, - the CEO of Shopping Live Ilya Kirik says.
According to Marina Treschova, the CEO of Fast Lane Ventures, Shopping Live is one of the first businesses launched by the company that were able to confirm its investment attractiveness in terms of both profitability and unique ability of Fast Lane Ventures team to achieve best results in shortest terms.