Digital Loyalty System Company, that develops a Service for Purchases Registration and Loyalty for coalition loyalty programs of a new generation, has passed the examination of Skolkovo innovation center and became its resident.
The company is engaged in the development of a Service for Purchases Registration and Loyalty, which makes it possible to store the information about purchases in real-time mode in electronic cashier's receipt, to calculate and add bonuses (discounts) depending on the way of payment, bought goods and other parameters. The data on purchases is transmitted via the infrastructure of international payment systems – a bank card and POS-terminal. The partner of this project is international payment system MasterCard.
Currently, the Digital Loyalty System's solution is used in a coalition loyalty program Company's Friend in the Republic of Tatarstan in partnership with JSC Ak Bars Bank. Company's Friend includes more than 230K bank cards and partnership agreements with more than 260 companies in different fields. Among the partners of the program are JSC Tatnefteproduct, JSC Tattelecom, FC Rubin, mobile operator MTS and many others.
The advantage of coalition loyalty programs, based on solutions of Digital Loyalty System, is that the Service makes it possible to connect any partner using POS-terminals of different acquirers and bring card holders of various issuers to the program.
Thus, the Service for Purchases Registration and Loyalty of Digital Loyalty System company creates a comfortable trade environment for marketing communications and modern process of retail purchases. The consumer gets financial benefits, additional services (for example, the account for personal expenses) and a lot of discount and affiliate programs with one card. The trade and service company gets a useful tool for the management of customers' loyalty with the ability to identify the customer and their purchases by participating in coalition loyalty programs and not limiting itself when choosing partners for the program.